Here are the program modules. Based on founding member feedback, these are subject to change as the program progresses.

Module 1: Your What and Who - What are you here to do and for whom? Working from total clarity. 

Module 2: Your Business and Marketing Goals - Build Your Million-Dollar Grid 

Module 3: Your Body of Thought: Shaping your distinct ideas, frameworks, and main messages. 

Module 4: Your Home Channel - Identifying and learning about your one main social media channel 

Module 5: Your Long Form Platform - Identifying your best long-form content format and getting it started 

Module 6: Audience & Reach - Where are your people? How to find them, connect with them, and effortlessly guide them toward your work

Module 7: Your Brand & Voice - Define your brand, show up and speak up with authenticity and confidence

Module 8:  Your O.P.P. Strategy - Use strategic organic outreach to identify publications, podcasts, YouTube channels and other 'Other People's Platforms (O.P.P.) to reach more relevant audiences and spread your work.

Module 9: Your Digital HQ - Your website - the one place on the Internet where you bring all of this together, have total control over your audience and reach. NOT a social media platform - that is building your empire on borrowed land. 

The Profitable Thought Leader BETA program is for coaches and consultants who want to build powerful, profitable thought leadership platforms to support their coaching or consulting business. Here are a few specific characteristics of the right-fit candidate for the BETA:

• You are very good at what you do and create results and transformation for your clients already
• That means that you are already selling your services in some form, physically or digitally 
• You have distinct ideas, thoughts, frameworks and methods that you use in your coaching and consulting 
• You are ready to turn up your influence and impact by growing your audience and spreading your thought leadership 
• You don't have a well-oiled marketing and lead generation engine: So far, word-of-mouth, referrals and sporadic marketing initiatives and opportunities have kept things going and growing. 
• You really want to set up a blog, YouTube channel, podcast or other form of long-form content to start sharing your experience and expertise 
• You have tried a bunch of marketing tactics and programs, but nothing has really stuck 
• You want to grow your brand as a speaker and/or author 
• You want the right clients to come and seek you out because they discovered you through one of your thought leadership channels

This program is not for an aspiring coach or consultant who is just getting started and has not really developed the experience, expertise or a proven set of results with their clients. If you feel like you might fall into this group but REALLY want to be on the program, book a call with me to discuss your options. This program is not for you if:

• You are looking for a QUICK way to fill up your next program 
• You are looking to get some clients or cash coming in to solve a current money crunch 
• You are looking to become an Instagram star 
• You are looking to become a published author (A solid thought leadership platform will create this opporunity for you, but this is not a program about writing a book) 
• You are averse to the powers of the Internet and Social Media and keep wanting to go back to the 'Good Ol' Days' before this stuff happened 
• You are extremely time poor and already working 60 hour weeks to keep your head above the water. Creating great content and building influence will take sometime from you every day, every week. 
• You're a short-game player in it for quick wins (There WILL be some immediate results, but thought leadership is a long-game strategy for long-game players) 
• You are the CEO of a tech company, an eCommerce company or a physical product company. You can still build a great thought leadership brand, but the strategies in this program are aimed specifically at coaches and consultants with knowledge or service-based businesses.

The BETA program will be delivered over 10 weeks. Every week we'll have two sessions: One is the Active Training session and the second session is a Co-Working Huddle session.

The Active Training sessions will be between 60 and 90 minutes every week and the Action sessions will be 2-hour virtual huddles hosted once a week by a member of our team. The goal is for you to use that time to IMPLEMENT what we have trained for that week.

Most group coaching programs and online courses fall short on the implementation bit. The work huddles are designed to counter that tendency to 'learn' but not 'DO' the doing that fuels real business growth.

I won't lie to make this sound convenient: You will benefit most from being in all of the sessions. Since this is a BETA program and we do need active participation, feedback and a solid shot at turning you into a success story and case study, it will be mandatory to attend 7 out of the 9 Active Training sessions. That said, all the Active Training sessions will be recorded and uploaded to the portal. You will have access to this portal as long as the program is live, for ALL future iterations of the program. You can activity join all future trainings Live too. Essentially, as long as I am delivering and building this program (which I intend to do for a LONG time, you will have access to it all. I'm only not saying 'forever' because I don't want to jinx it.

The Work Huddles are there to support you. They are not mandatory to attend, but I'll let you take a call here: Do you struggle with implementation? Have you been on courses and programs and not actually DONE the work? If that is you, then you will benefit most from being the work huddles and social-working. When you see others, bums in seats, working in their little Zoom windows, you'll feel more compelled to do it.

The Live Training sessions will be delivered over 10 weeks (Kick Off Call + 9 weeks of Active Training Modules). Because this is a BETA program, we might offer additional extended support, accountability pods and more depending on the requirement of the group. You will be able to attend the next iteration of the program which will launch in January 2024. This will NOT be a BETA program and will be charged at US$ 4750 per seat for the new, incoming members. 

By this point, you and I will also be proudly sharing YOUR case study and mega success story a lot of places if you're ok with that ;)

I completely understand that you're probably signing up with an already-full plate. You're concerned if you can fit this in and more importantly, do justice to or make the most of what the program has to offer.

I'll lay out some realistic numbers for you.

Active Training Sessions: 60-90 minutes, 1x per week for 9 weeks (Consider these success-critical)

Work Huddles: 120 minutes, 1x per week for 9 weeks (Optional, but success-critical for some)

Own Input: 2-3 hours per week minimum. Please be warned: Organic marketing and thought leadership can create MASSIVE results, but they are definitely time consuming. You are creating something that is worth other people's time. You are asking others to pay you in hundreds of minutes and hours of attention, collectively. You're going to need to give something to get something here. This program is not for you if you are extremely time-poor and cannot make this a priority, and it is not for you if you are impatient and want the thousands of followers overnight.

I'm sure that there are ways to build a thought leadership platform right out the gates, before you've even had your first client, but Profitable Thought Leader is not the right place for you to be in that case.

The BETA program especially is most effective if you have been in business for a significant amount of time (2 to 15+ years) and have successfully served clients and created results.

That said, if you are brand new to the business world, but have effectively been creating results as an executive, please reach out to have a conversation with me about whether we can make this work. Book a call here.

No marketing strategy is perfect right from the start, so there will absolutely be 'trial and error' involved. That said, you will not be asked to share or say anything with which you are not comfortable.

We do NOT teach posting tactics and channel-specific strategies, so I won't ask you to 'dance and point' on Instagram reels either. The work we do will help you identify and figure out platforms, channels, formats and messages that work for you and your body of work. Your approach will be extremely individualised, personal and fitted to your audience. Since this is a BETA program, you can expect plenty of personalised brainstorming and guidance as well on your specific strategies and ideas.

I will discuss what and how much you want to share and only publish something that feels right and comfortable for you. You might prefer just putting out a testimonial of your experience - that is fine, too.

The purpose of the BETA program is for us to be able to generate belief and public credibility about the PTL program. But we've got many different ways that we can do that and we're very happy to discuss all of those options with you and let you pick the medium or format in which you would like to share your experience.

Your assignments will be the actual work of building your thought leadership platform. Your assignments will include completing strategy documents, planning templates, launching your content platform and releasing regular content. By the end of the program (10 weeks from start date), you will have your thought leadership engine up and running. And I'm only doing the strategic guidance and training to help you get it going - the rest is all you. This is a hands-on program. To get the results you will need to do the work!

I'm not going to sugar-coat this. If you want to establish yourself as a thought leader, you're going to need a medium to share your thoughts. Typically, this will be using the written word (book, articles, your blog, social media posts), audio form (podcast, LinkedIn audio events), video (video training, webinars, video content on social media) or speaking on stages (virtual or in-person). If none of these sounds like something you are willing to (get uncomfortable and) do, then you will struggle to build a personal brand and thought leadership platform.

We DO have some mindset training to help you overcome some of the blocks that have been preventing you from doing these things do far. We DO NOT have specific modules on how to speak or write, but I will share a list of trusted, proven resources and trainers who can help you hone those skills.

We can work around camera-shyness if you're willing to pick up one of the other mediums of influence, namely: the written word (book, articles, your blog, social media posts), audio form (podcast, LinkedIn audio events) or speaking on stages (virtual or in-person). If none of these sounds like something you are willing to (get uncomfortable and) do, then you will struggle to build a personal brand and thought leadership platform.

But if it's just the camera you don't like - worry not! There are many very successful thought leaders who only have audio podcasts and use written content to build their thought leadership and influence.

The key here is strategic consistency - which you will learn all about in the BETA.

If you are committed to building your thought leadership platform and fuelling your influence, income and impact, then I believe you can achieve absolutely anything. One of my clients was a single mother with 11 children and a full-time job, and she still managed to do eight weeks of one-on-one coaching and build her membership program to the high-six-figures. She publishes content regularly and now gets invited to speak on stages all around the world too. She takes some of these opportunities and has the resources to hire three babysitters to come take care of the kids :)

What I'm getting at is: You can if you think you can. Will it be challenging? Yes. Is the time-commitment heavy? Yes, but it is scaleable. A 100% effort will get you results quicker than an 80% effort which will get you results quicker than a 50% effort. But no effort will mean that next year at this time, you'll be considering the fully-paid version of this program or some other program to get to work on this vision.

I've been that person on the fence for a long time and I can tell you, I've never had all the time in the world to work on my business and brand. I've made the time, just like you make the time for the important things in your life.

Yes, within the first 21 days of the program. I will, however, request to schedule a call to explore your challenges and why you don't feel like the program is working for you. I will NOT convince you to stay on, but if I believe that I can help you turn this into a successful, enjoyable experience for you, I will share my thoughts with you.

If you're sure that you're in the wrong room, then we will refund your full BETA program fee. You will be very welcome to come back at any time in the future.

Ah, yes, this ol' question. I'm going to make a big, bold statement here: PTL is not going to be that much different if you're inherently not an action-taker. I can design accountability systems and action-oriented assignments to the moon and back, but if your excuses are bigger than your drive to do this, you're not going to do it - plain and simple.

That said:

• I have worked against my own non-action demon for many years now and will be bringing ALL the coaching tools and materials that have helped me to the table to help you overcome inaction. 
• We have also specifically designed weekly virtual co-working Work Huddles so that you show up with others in the program and DO the work. 
• You will be in the 'hot seat' a few times during the BETA's Active Training, and you will benefit a LOT if you're actually doing the work. I'll keep reminding you of this, as will the success of the action-takers in the group. -
• If you're genuinely stuck, I will be in your corner helping you. You'll have a lot of personal time and attention from me in the BETA format - so if inaction because of overwhelm or information overload has been your problem in the past, this is your chance to remedy that problem.

Several ways: 

• The BETA program is one-third of the cost of the final version of PTL 
• As a Founding Member, you will have a lot more one-on-one time and attention from me, even though this is a group coaching program. You'll always be a VIP in my world :) 
• I am deeply invested in every client's success but I am ESPECIALLY driven to help BETA program participants succeed so I'll be going the extra, extra mile to get you there. The program's success only lies in your success. 
• You'll pay BETA fees but have access to the final polished version of the program too when it launched (planned for January 2024). In fact, you'll have access to all future iterations and believe me: I will keep adding a wealth of resources and training and be adding more and more to this program as I grow. You'll pay nothing past your BETA fees for these future additions into this program. 
• The BETA program outline and formula are already designed and proven effective in my one-on-one and B2B coaching, but during this process we will be gathering a LOT of feedback and tweaking and enhancing the program content to ensure it serves you and others like you. Essentially, there are parts of this program that you will dictate, which is not the case with the final version.

Several ways: 

• The BETA program is one-third of the cost of the final version of PTL 
• As a Founding Member, you will have a lot more one-on-one time and attention from me, even though this is a group coaching program. You'll always be a VIP in my world :) 
• I am deeply invested in every client's success but I am ESPECIALLY driven to help BETA program participants succeed so I'll be going the extra, extra mile to get you there. The program's success only lies in your success. 
• You'll pay BETA fees but have access to the final polished version of the program too when it launched (planned for January 2024). In fact, you'll have access to all future iterations and believe me: I will keep adding a wealth of resources and training and be adding more and more to this program as I grow. You'll pay nothing past your BETA fees for these future additions into this program. 
• The BETA program outline and formula are already designed and proven effective in my one-on-one and B2B coaching, but during this process we will be gathering a LOT of feedback and tweaking and enhancing the program content to ensure it serves you and others like you. Essentially, there are parts of this program that you will dictate, which is not the case with the final version.

Yes, a seat on the PTL BETA program is US$ 1750. We have payment plans available too.

The final program will be launched at US$ 4750, but as a Founding Member, you will have access to that and all future versions of the program within your BETA fee.

NO! The Profitable Thought Leader framework is something I have honed and practiced over a 12-year long marketing career. The framework is already built, we've got sessions mapped out too. What we WILL be doing as we go, however, is tweak and enhance this training path to make it more effective for you.

For instance, after Session 3 on 'Idea Distinction, Message Adamance and Resonance', we might find that you or other BETA participants could use an additional tool or template to help make the assignment a little easier. We'll build that tool or template and share it with you.

Will the program keep getting better and better with every iteration? Yes. But you'll have access to all of those future 'better' versions, so you don't miss out for being amongst the first for trusting this process and trusting me with your brand.

The Kick Off Call will be held on Thursday, August 31st at 4pm Oslo time // 10am New York // 3pm London time.

After that, Active Training Modules will be held Wednesday every week at the same time, with Work Huddles every Thursday. Work Huddle schedules will depend on the majority of the group's timezone. We might have the option to host multiple work sessions during the week, if we have a very globally-spread-out crew on the BETA.